BIC is a family-owned company founded in 1944 by Marcel Bich with his partner, Édouard Buffard, as a maker of writing instruments parts. Marcel Bich adapted and improved the ballpoint invented by the Hungarian László Biró, and in December 1950 and launched his own ballpoint pen in France under the B
Our 60 minute makeovers are 'just for fun' rebrand challenges by our design team. All within 60 minutes (see what we did?). If you'd love to see a big
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A 60-minute makeover ends in an empowering reveal
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