Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
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Uncle Ben is now Ben's Original yall : r/unclebens
Uncle Ben's has a new name: Ben's Original
Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
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Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
UNCLE BEN'S Changes To “Ben's Original” To “Create A More Inclusive Future”
Uncle Ben's ditches name and logo after being blasted as 'racist
Mars Food Announces the Uncle Ben's® Brand Will Change its Name to Ben's Original™
Uncle Ben's rice changes name to more 'equitable' brand