How Coca-Cola and Pepsi achieved global domination - Vox

They built billion-dollar empires selling sugar water.

Marketing Strategies of Coca Cola and Pepsi: Which one is better?, by Lucy Gevorgyan

The Century-Long Coke War: Coca-Cola vs. Pepsi's Battle for Beverage Dominance — Eightify

Coke vs. Pepsi: social listening analysis

The Carbonated Empire: The Scope Coca Cola Co's Global Domination

COKE VS. PEPSI: the Amazing Story Behind the Cola Wars

Brand Wars (ep. 1): COCA-COLA vs PEPSI

Coca-Cola, PepsiCo Likely To Struggle In Deglobalizing World

The Carbonated Empire: The Scope Coca Cola Co's Global Domination

THE STORY OF PEPSI & PEPSICO

The Cola Wars—How Pepsi Survived and Thrived with Brand Storytelling