Greenpeace victory - LEGO ends Shell promotion link

Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.

Greenpeace: how our campaign ended the Lego-Shell partnership, Voluntary Sector Network

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Greenpeace urges Lego to end Shell partnership, Greenpeace

Greenpeace: how our campaign ended the Lego-Shell partnership, Voluntary Sector Network

Shell losing play partner

LSN : Big Ideas : Lego to discontinue Shell-themed toys after Greenpeace campaign

Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ

How is Lego handling Greenpeace's pressure over Shell partnership?

Greenpeace urges Lego to end Shell partnership, Greenpeace

Lego cuts ties with Shell after Greenpeace campaign – Eye on the Arctic

Lego to End Partnership with Shell

How LEGO got awesome to #SaveTheArctic - Greenpeace USA

Lego ends marketing deal with Shell after Greenpeace campaign - The Globe and Mail