How Hatchimals and Fingerlings toymakers come up with ideas

Spin Master made the Hatchimal toy, which went viral in the holiday season of 2016, and then WowWee made the Fingerlings, the sensational must-have toy of the 2017 holiday season. Both companies are predicted to have hot toys in the 2019 retail line-up. Top executives from both companies explain their process.

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How Hatchimals and Fingerlings toymakers come up with ideas

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