How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
IKEA's Leap Forward with Data and AI - Digital Innovation and
Ikea's new digital strategy engages users where they are: At home
The secret to IKEA's Digital Transformation success (and what you
Digital Transformation Strategy: Why It's Important and Benefits
The Digital Transformation To Keep IKEA Relevant: Virtual Reality
Into a New Era – The Successful Story of Ikea's Digital Transformation
Unpacking the digital transformation at IKEA - I by IMD
Unpacking the digital transformation at IKEA - I by IMD
How IKEA is stepping up its digital transformation
Culture & Digital Transformation: Building A Culture of
Inside IKEA's Digital Transformation, PDF, Analytics
Inside Ikea's Content Factory
Reviewing IKEA Culture Design Canvas
The Changing Face of Retail: Digital Transformation at IKEA- Part
IKEA Canada Unveils Ambitious Omnichannel Transformation Plans