According to customers, the burrito chain may have a perception problem.
Cava vs. Chipotle – the battle for fans – The Caledonian
Chipotle Tests New Fast-Casual Concept
Fast-Food Chains Try to Be Fast Casual Like Chipotle, Panera - WSJ
This restaurant just unseated Chipotle as the most popular Mexican chain
Where to Eat? A New Restaurant Genre Offers Manhattan More Choices - The New York Times
Is Chipotle healthy? A closer look at what's inside menu items.
Consumer Reports' best and worst fast food lists may surprise you
The Best Things to Get at Chipotle, According to Chefs
Chipotle's diners think it's 'fast food,' and that's a big problem