But what does it stand for? Land Rover brand axed as Jaguar Land Rover renamed 'JLR' to launch Range Rover, Discovery, Defender and Jaguar as individual brands - Car News

Land Rover name killed off after 75 years as part of JLR's dramatic plans – Car Dealer Magazine

Defender, 4x4 Vehicles

Jaguar Land Rover struggles to meet demand for new Defender, plug-in hybrids

Jaguar Land Rover to be called 'JLR'; Offer 4 spin-off sub-brands including Defender & Discovery - Team-BHP

Jaguar Land Rover Changes Its Name to JLR as It Embraces EVs – Robb Report

Land Rover Topic Hub

New JLR Logo Revealed As Defender, Discovery, And Range Rover Models Confirmed To Wear Land Rover Badge

Experts fear Jaguar Land Rover's 'House of Brands' plan will cause confusion – Car Dealer Magazine

JAGUAR LAND ROVER USING AEROSPACE TECHNOLOGY TO DEVELOP FUTURE LIGHTWEIGHT VEHICLES

Land Rover brand dead, Defender, Discovery, Range Rover brands to replace it