Mars to change name of Uncle Ben's rice from next year

Mars has revealed that the brand name and identity of the famous Uncle Ben’s rice products will be changed to Ben’s Original.

Uncle Ben's 'Evolving' Its Brand Identity After Aunt Jemima Name Change

Uncle Ben's Changes Brand Rooted in Racist Imagery. Now It's Ben's Original. - WSJ

Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to phase out racial stereotypes in logos

Uncle Ben's' Drops Logo, Rebrands As 'Ben's Original' To Shed 'Overtones Of Servitude' - Towleroad Gay News

Goodbye, Aunt Jemima And Uncle Ben: Racial Stereotypes Under Scrutiny 06/18/2020

Uncle Ben's rice to change brand as part of parent company's stance against racism

Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia

Food Production: Food for Thought

Is Uncle Ben's next? Rice company ponders rebrand after Aunt Jemima logo pulled

Mars drops Uncle Ben's, reveals new name for rice brand

Mars puts R&D at centre of US plant expansion - Just Food