How Mattel reinvented Barbie To Become A Global Icon

What Legacy Brands Can Learn From Barbie's Reinvention

Reinventing an Icon: The Implications of Barbie's Makeover - The Times-Delphic

How Has Barbie Changed Pop Culture

Mattel properties Barbie and Hot Wheels named global leaders by NPD -Toy World Magazine

Remodelling Barbie: how Mattel revived an ailing global brand - Mumbrella

Who is Ken, really? The history of the world's most misunderstood doll

Barbie on the Brain? Here Are 7 Artworks Featuring the World's Most Famous Doll as Model and Muse

Barbie: the best dolls, decor, and other gifts for fans - Polygon

Not every version of Barbie and her friends was a hit. Check out these flops, Consumer Watch

The brand boss behind Barbie's comeback opens up the Mattel Playbook

How Did Barbie Conquer the World? Unraveling Mattel's Marketing Genius

From Barbie to Squishmallows, the toy industry is reinventing itself for a digital age

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood