Is the Beyond Meat product line nothing but a fad?

How Marketers Can Know If a Potential Trend Is Just a “Fad” - IMPACT

Chinese Vegan Guide to Fake Meat — Celestial Peach

Beyond Meat: Unhealthy For The Heart And The Portfolio (NASDAQ:BYND)

Beyond Meat (BYND), Impossible Foods Burgers Are Just Another Food Fad - Bloomberg

Beyond Meat Wannabes Are Failing as Hype and Money Fade - BNN Bloomberg

Plant-Based Meat Has Roots in the 1970s - The New York Times

Timeline: The Rapid Evolution of Plant-Based Alternatives

Sustainable eating trends

Beyond Beef, Vegan Ground Beef

McDonald's ends Beyond Meat burger trial in Canada with no set plans for a plant-based option