California Couple Gets Mega Rich Off Clif Bars

More than two decades after turning down a $120 million offer from Quaker Oats, Gary Erickson and Kit Crawford, the majority owners of Clif Bar, have agreed to sell the energy bar company to snack giant Mondelez for $2.9 billion.
More than two decades after turning down a $120 million offer from Quaker Oats, Gary Erickson and Kit Crawford, the majority owners of Clif Bar, have agreed to sell the energy bar company to snack giant Mondelez for $2.9 billion.

Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with

CLIF Bar® Chocolate Chip/White Chocolate Macadamia Nut/Crunchy Peanut Butter Energy Bars Variety Pack 24-2.4 oz. Box

For the Billionaire Who Has Everything, Consider an Island in the San Francisco Bay - The New York Times

3 Night Ensenada Cruise Royal Caribbean Cruises

30 Best Stops On A California Coast Road Trip - Bobo and ChiChi

The Ultimate 2 Week California Road Trip Itinerary (Coast, Desert, and Mountains!) - Roadtripping California

Inside Clif Bar's Rocky Road To Its Sale—And A Possible $580 Million Employee Payout

A Giant Company Wanted to Buy His Business for $120 Million. He Walked Away From It--and He's Glad He Did

Pristine private island hideaways owned by billionaires

Planning A Trip To California? Here's EVERYTHING You Need To Know

Bay Area energy bar company sells for $2.9 billion

What happened when I ate Clif Bar & Company products for 3 weeks

California's Most Remote Destinations

Clif and Clif Mojo Bars Uncensored