Michael Jordan Has Made Over $1.5 Billion From His Nike Jordan Brand Partnership. Why That's Not Nearly Enough

Is $1.5 billion too much? Nope. Here's why.

Michael Jordan's Signed Air Jordan Sneakers Set $2.2 Million Record - WSJ

Ready to Splurge? Michael Jordan's $137 Billion Worth Brand Collab Set to Drop Latest Kicks for Sneakerheads - EssentiallySports

Martinsville minister's son takes a shoe for Michael Jordan and designs a prize-winning model to honor Kobe Bryant

A pair of used Michael Jordan sneakers sold for record $1.4 million - Chicago Business Journal

Will Kanye West's Yeezy Brand Be As Timeless As Jordan?

Michael Jordan: Fact Check: Did Michael Jordan end his partnership with Nike following Dylan Mulvaney controversy? Viral article debunked

Is Michael Jordan the World's Best Marketer?, by Ash Jurberg

Michael Jordan remains the GOAT—of athletes turned businessmen. He's about to turn a $275 million investment into a $3 billion-plus sale by cashing in on his NBA franchise

Rare sneakers. Bots. Insider connections. This scandal has it all

How Michael Jordan Became a Billion-Dollar Brand - Boardroom

Why does Michael Jordan (who left the NBA more than 15 years ago) still sell more shoes than any present NBA player? - Quora

Copy of analysis of marketing plan of nike and michael jordan

Here's How Michael Jordan's Children Are Keeping His $1.6B Legendary Legacy Alive - AfroTech