How I helped Pfizer think through the ethics of Viagra - STAT

Pfizer executives were terrified that marketing Viagra might lead to all manner of sex-related controversy. So they called me for a consult.

Branding a matter of X, Y, Z

How bizarre side effect of blood pressure drug trials in a sleepy British seaside town resulted in invention of viagra

We speak to three men who use Viagra for stripping, longer sex and self-esteem as the little blue miracle pill marks its 20 year anniversary

Molecules, Free Full-Text

Video Games as Prescription Drug Marketing: Viagra's 'Viva Cruiser' Axed by FDA

How bizarre side effect of blood pressure drug trials in a sleepy British seaside town resulted in invention of viagra

Biomedicines, Free Full-Text

Defending the pharma frontline Managing Intellectual Property

Direct‐to‐Consumer Drug Advertisements and the Informed Patient: A Legal, Ethical, and Content Analysis - Perry - 2013 - American Business Law Journal - Wiley Online Library

7 ways Viagra changed how drugs are marketed - MM+M - Medical Marketing and Media

Pfizer tackles erectile dysfunction taboo in new campaign

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