Show Your True Colors, 2015-07-06

PS: Why is color management so important? In today’s marketing centric world, businesses are not only selling products or services, but also their brand. Many brands are now valued at billions of dollars, increasing the importance of color management to maintain brand identity and power. Can you imagine if Coca-Cola routinely had packaging with different shades of their iconic red? Due to the immense value and importance of branding, companies need assurance that their packaging supplier has a process in place to ensure their colors . . .

Due to the immense value and importance of branding, companies need assurance that their packaging supplier has a process in place to ensure their colors are accurately and consistently depicted on their final product.

Showing Our True Colors: Miscisin, Mary: 9781893320239: : Books

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