State of the Industry 2022: Gum category begins to bounce back

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Urban Platter Guar Gum Powder, 200g – Urban Platter

2023 MediaRadar Prediction: CPG Advertisers Are in for Steady Spending in 2023

U.S.: Retail sales of gum 2024, by category

IAB Annual Report 2022

What Brands Are Excelling in Category Management?

GSK-spinoff Haleon exploring sale of Nicotine gum business, Bloomberg reports

Chewing Gum Sales Increase in US as Masks Come Off - Bloomberg

Mondelēz Sells Gum Brands to Perfetti Van Melle Group

Application of Guar Gum and its Derivatives as Green Binder/Separator for Advanced Lithium‐Ion Batteries - Kaur - 2022 - ChemistryOpen - Wiley Online Library