WaterWipes unveils first-ever global campaign

Baby wipes brand WaterWipes has launched a new global marketing campaign called “When a Baby is Born, a Parent is Born”, focusing on the “joys and challenges of the journey of parenthood”. The £645k campaign includes a TV advert which will be aired today and will be shown across digital platforms such as Facebook and . The brand says its campaign “takes an honest, authentic and exhilarating look at parenthood”.

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