How not to re-create another Vegemite isnack 2.0 branding disaster

Vegemite, unveiled a product extension in 2009: isnack 2.0. The company was unprepared for consumers' anger and was forced to change the new product’s name.
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and the outrage hit the headlines all over the world that year. The company was unprepared for the…

Unhappy little Vegemites vent their fury over iSnack 2.0

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How not to re-create another Vegemite isnack 2.0 branding disaster

Powerhouse Collection - Vegemite 'iSnack 2.0' spread by Kraft Foods Limited

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Vegemite iSnack 2.0: A lesson in brand management - The Strategy Story

Powerhouse Collection - Vegemite 'iSnack 2.0' spread by Kraft Foods Limited

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