MCLEAN, VA. — Mars, Inc., which in June said it would evolve the Uncle Ben’s rice visual brand identity after a push from its consumers and associates to do so, has announced the brand now will be known as Ben’s Original. Mars said the move signals the brand
Move signals the brand's ambition to create a more inclusive future.
Uncle Ben's Will Now Be Called Ben's Original
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Uncle Ben's has a new name: Ben's Original
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Mars Food Announces the Uncle Ben's® Brand Will Change its Name to Ben's Original™
Mars drops Uncle Ben's, reveals new name for rice brand
Aus Uncle Ben's wird Ben's Original - Werbewoche m&k