Description
COURSE OVERVIEW
The value of any product is derived from retrieving the funds used in producing the product. Agricultural products are mostly perishable with very short shelve lives. Marketing of agricultural products is thus as important as producing the product. This course is designed to build the skills of students on effective approaches to marketing agricultural products. The focus is on evaluating existing marketing strategies, identifying the challenges associated with each strategy and developing alternative and more sustainable approaches to marketing agricultural products in Ghana.
COURSE OBJECTIVES
- Understanding the marketing system of agricultural products in Ghana
- Developing knowledge and understanding of market information sourcing, functions of the agricultural marketing system and channels of distribution
- Understanding behavioral issues of the consumers of agricultural products
- Analyzing the relations of agricultural marketing with the environment and society, and present certain critical issues of these relationships.
- Presenting the formation of prices of agricultural products in combination with the pricing schemes and the methods of price analysis
- Appreciation of the trans-national view of the agricultural trade, the basic operations in international markets and challenges in the agricultural marketing system.
LEARNING OUTCOMES
On completion of the Marketing of Agricultural Products course the students should be able to:
- Demonstrate knowledge of the functions of the agricultural marketing system and importance of marketing to socioeconomic development
- Demonstrate knowledge of marketing management in agriculture
- Demonstrate knowledge of the marketing environment and ethical aspects of marketing
- Demonstrate knowledge of strategies for sustainable agricultural marketing
- Demonstrate knowledge of international agricultural trade
- Demonstrate knowledge of market forms and challenges in the agricultural marketing system
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