PHSC 359: Medicines Dispensary and Marketing Management

Description

COURSE OVERVIEW

Dispensary management remains one of the key aspects of pharmacy management that will ensure the availability of quality products to achieve desired outcomes. It involves proper inventory management, storage and distribution. This course will introduce students to effective dispensary management, quantification and forecasting and equip them with the skills and tactics needed for an efficient management of the dispensary. This course also introduces students to marketing management which impacts the financial and business outcomes of pharmaceutical companies. In-depth knowledge into marketing strategies, tools and market research methods will support pharmaceutical operations and potentially maximize profit. Promotion communication in the pharmaceutical industry will also be explored.

COURSE OBJECTIVE(S)

The main objectives of the course are to:

• Introduce students to pharmaceutical dispensary management and good dispensary inventory management.  
• Equip students with pharmaceutical marketing planning, strategic planning and sales management.
• Provide insight about sales and marketing pricing and forecasting, sales tools, negotiation, emotional intelligence.
• Expose students to pharmaceutical advertising management, digital marketing, relationship marketing, simulation and the importance of simulation. 
• Equip students with pharmaceutical market research, promotion communication channels, effective promotional communication, business communication in the pharmaceutical industry.

LEARNING OUTCOMES

On completion of the Medicines Dispensary and Marketing Management course the students should be able to:

1. Explain pharmaceutical dispensary management 
2. Describe the various aspects of dispensary management including inventory management, storage and distribution
3. Explain pharmaceutical marketing and strategic planning
4. Describe marketing tools and methods employed in pharmaceutical marketing
5. Describe pharmaceutical advertising, the types and channels employed 
6. Outline methods employed in pharmaceutical market research
7. Identify promotion communication channels in the pharmaceutical industry