Description
COURSE OVERVIEW
This course is designed to provide students with the necessary skills and knowledge to determine the information necessary to address an identified research problem (basic or applied) and, using this understanding, develop and use an actionable research proposal. In this process, the students will gain an understanding of relevant approaches and elements of undertaking a research study specifically to provide insights to solving a relevant problem. They will develop critical core competencies and skills required to carry out such a study. These competencies and skills include: defining research questions; setting appropriate research objectives; study design that incorporates research objectives and budgetary constraints; secondary and primary data collection and instruments; sampling and analysis methods; and effective reporting of results; as well as the importance of ethical conduct in conducting research in both a domestic and in international business contexts.
COURSE OBJECTIVES
The main objectives of the course are to:
- Provide knowledge on business research design options, methodologies and analysis methods (both qualitative and quantitative).
- Discuss business problems that can be formulated into research problem (or problems) and articulate this into a comprehensive research brief for investigation.
- Introduce research problem and the objectives that need to be achieved to provide the information necessary to tackle the business problem and the decisions that need to be made respective to it.
- Expose students to writing research proposal for implementation at either a local or international level.
- Equip students with understanding of issues specific to undertaking business research design, implementation and evaluation.
There are no reviews yet.